In this quick but satisfying read, Theo Rogers gives some very useful insight into the rules and mindsets of the Amazon reviewer culture. He demonstrates many of the pitfalls that too many fall into when soliciting reviews.
I can vouch for the fact this this author practices what he preaches. My review is a result of his following his own guidelines.
I have enjoyed gaining a better understanding of amazon reviewing and and newly enthused about my own reviews. Even better than that, I feel much more equipped to handle this aspect of promotion in the future when I am a published author.
Anybody who is interested in marketing a book should definitely read this one.
(I received a free copy of this book in exchange for an honest review)