I recently read an article on Blogger’s Alchemy titled 3 Blog SEO tips. In this article, the suggestion was made that when you get links to your blog from other sites, it is important to have the necessary keywords in the anchor text of the link. For example, if you want those who are doing a google search for ‘Australian Christian Fiction’ to find your site, then backlinks to your site should ideally have that text. If you don’t know what I’m talking about here, then I suggest you check out the article, and the many others on Blogger’s Alchemy.
Through reading articles on Blogger’s Alchemy, I came to know of a wordpress plugin called KeywordLuv which allows people to put they keywords in when commenting on your blog. This is a nice idea. I like it. However, having thought more about it, I realise that as writers, the main keywords we want to market for our blog are often just our first and last name. As writers, our name is our brand. This means that a “doFollow” link from commenting on someone else’s blog is really quite beneficial to us in particular – even without fancy keywords.